About ByteDance
Founded in 2012, ByteDance’s mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
About Pico
Founded in 2015, Pico focuses on VR/AR products development, aiming to provide superior XR experience through excellent products and eco system.
Responsibilities
1, brand narrative support: Pico brand management guidelines, including brand architecture construction and iteration, brand official website update and maintenance, etc., to ensure the unified dissemination of brand perception;
2, brand equity support: VI specification, brand manual and brand TVC building for the brand, and constantly precipitate brand equity;
3, brand activities: Coordinate the content (brand ads, brand campaigns) and visual specifications of various channels, such as live broadcast room, e-commerce platform details page, online official flag and distributors, offline channels, etc., to achieve business goals with each channel;
Qualifications
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Undergraduate, or Postgraduate who is currently pursuing a degree/master, majoring in marketing or communications;
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Bilingual ability in Korean and English, familiar with local culture and skilled in business communication;
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familiar with various media channel gameplay, understand media operation process, and have practical operation and delivery experience;
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Have copywriting experience and high aesthetic ability; knowledge in graphic and video design is a plus.